In a world in which always more often human interaction is bypassed by devices and interfaces, Wemobi makes the difference. Much more than a store, but a full-fledged meeting point between high-tech and customer care to become smarter together, just as the brand payoff states.
Team: Michela Giuffrida, Giuseppe Bussolari, Simone Scalia, Luca Distefano, Andrea Carollo, Giovanni Candigliota
The brand was designed to give to Wemobi major edge in increasingly competitive markets. The two elements that constitute the brand, the smile and the handshake, d convey the propensity of the brand to cultivate a truly human relationship with the customer.
We applied the best user experience principles in Wemobi e-commerce web app enhancing user satisfaction by improving the usability, accessibility, and efficiency of user interaction.
By marrying offline strengths with digital advantages,we achieved significant sales impact, a higher conversion rate for customer promotional efforts, and a reduction of inventory days on hand.
For the hero video, we filmed a group of young people around the city in different location while they have fun and share true moments of happiness through their smartphones. Through the reiteration of the pronoun we, which is also part of the brand name, followed by different verbs we aim to transmit the core values of this brand new smartphone company.