Rica has a common denominator: passion. Passion for what the company does, for its products and the place where it is located, Sicily, source of the natural ingredients Rica uses to create its unique products. Passion is the leitmotiv of the brand: from research to development, from production to retail.
Team: Michela Giuffrida, Luca Distefano, Simone Ruiz
Stealing a moment, a small break between one clapperboard and another. A few fractions of a second to capture the subjects involved in the video. We have chosen to create the backstage photoshoot to show what happens behind the scene, the commitment of both the operators and models.
RICA has a mission: to manufacture responsibly natural treatments that enhance the beauty of body and mind, using the natural resources of Sicily and its volcano Mt. Etna.