Pokay is the first hawaiian inspired restaurant in Catania, serving Poke. Poke is a delicious, healthy raw fish-based food from Hawaii, served in a bowl with rice and several different toppings. Poke is healthy, incredibly tasty and colourful!
Team: Michela Giuffrida, Giuseppe Bussolari, Simone Scalia, Luca Distefano, Andrea Carollo, Giovanni Candigliota, Alessandro Pardo
By leveraging on the visual impact of dishes, we arouse the attention of our target. In order to improve the conversion rate between info requests and covers and increase delivery requests we undertook several targeted marketing campaigns, promptly managing every single message sent by users.
The video strategy for Pokay is strongly focused on the visual impact of ingredients. Through a hero and a hub video we showcased the elements that can be combined in a poke bowl to convey through images the flavor and texture of the dish.
We developed an extremely colourful user interface to deliver a minimal and coherent user experience through the discovery of basic information about the Restaurant and order customised take-away poke bowls.
Digital Marketing & ADV Analysis Data