Max Boutique is a brand that revolves around the belief that customers look for experiences rather than only products. For this reason, it aims at becoming way more than an ordinary store but a point of reference and trendsetter in the fashion landscape. Today the e-commerce offers exclusive clothing, bags, shoes, and accessories featuring brands such as Daniele Alessandrini, Emporio Armani, Versace Jeans Couture, and Philippe Model. The project comes into life thanks to the ambition and skills of its founder, Massimo Laudani, and his team. Together they pursue a perfect blend of fashion approach, stylistic research, and innovation.
Team: Simone Ruiz, Andrea Bolloni, Andrea Carollo, Luca Distefano
Social Media Management
The Social media management strategy we adopted for Max Boutique is characterized by a strong alignment to the brand visual identity, with a particular focus on fashion trends. The main goals are the brand positioning and building a well-defined target highly interested in its products.
Video content produced for Max Boutique strongly relies on the powerful fashion concept the e-store wants to deliver. At the same time, as a fundamental part of advertising campaigns, they allowed us to achieve great objectives both in terms of generating conversions and building a targeted audience.
After beta-testing, we launched and managed advertising campaigns on Facebook and Instagram. The result, in only two months, is a 7,98% conversion rate.
L’immagine fotografica è un elemento fondamentale per poter essere riconoscibile nel fashion system e poter emozionare gli utenti. Il servizio fotografico pubblicitario, insieme alle strategie di marketing, da vita ad una campagna efficace e di impatto, creando uno stile unico e riconoscibile.
Digital Marketing & ADV Analysis Data
Novembre/19 – Febbraio/20