Fabio Franceschini Hair Professional is an incredible mix of innovation, style, and technique, stemming from the initiative and passion of Fabio Franceschini, founder and hairstylist, who decided to take up the ambitious challenge of going digital. A brand new visual and digital identity for a local top player who is not afraid of constantly evolving to achieve higher levels.
Team: Michela Giuffrida, Simone Ruiz, Simone Scalia, Luca Distefano, Andrea Carollo
The aim of the shooting is to tell the story of the hair salon and enhance its concept through B/W images that exude style and emotions. Hairstyle is not just a matter of technique and practice, it is also the purest expression of the hairstylist’s personality.
The video we created for Fabio Franceschini aims at building and reinforcing the brand identity through awareness campaigns on social media. For the fall/winter collection 2020, we opted for a backstage video featuring a roundup of models chosen for their peculiar hairstyle.
A minimal website made to express the essence of the hair salon in few intuitive sections and that allows users to easily book services they need. Visually consistent content and effective copy aligned with the current SEO and UX principles perfectly match the need to position in the high-end segment of local hairdressers.