Acido Lattico is a long-standing pizzeria in Catania, with two different locations, in Via Umberto and in Via Pantano, that truly stands out for the excellent traditional neapolitan pizza and the detailed research of wholesome ingredients for its incredible recipes. The collaboration between Acido Lattico and Masamune stems from the desire of enhancing digital channels to tell the users the story behind a restaurant where nothing is left to chance.
Team: Michela Giuffrida, Giuseppe Bussolari, Simone Scalia, Luca Distefano, Andrea Carollo
Our Strategy for Acido Lattico is focused on the core values of the brand. The goal is to enhance the brand awareness and the brand reputation through storytelling, leveraging on the quality of products and their origin and the expertise of the team.
The video strategy we produced for Acido Lattico is pure and authentic storytelling of the values and vision of the restaurant. The Hero Video conveys the whole concept of Acido Lattico, the Hub Videos tell the path behind every single ingredient which is part of the menu, while the Hygiene Videos deeply focus on the behind the scenes of the restaurant.
Digital Marketing & ADV Analysis Data